Driving down a familiar street, as houses are passing by, you see it – For Sale. The real estate company wedged their sign into your neighbor’s front lawn. The gossip swims around the neighborhood as common remarks like “I wonder how much they are selling for?” or “I wonder why they are moving?” intrigues our curiosity. But the real question we should all be asking is – “what kind of furniture do they have?”
Yes that’s correct, I said Furniture. Why you ask? Well, let’s jump to it. When selling a home, there are a lot of anxieties, preconceptions, and all sorts of things to get done. In this process people often get carried away in the actual preparation of selling their home opposed to the ultimate goal of making it appealing to the buyer. Let’s forget all the real estate company’s jargon, and break it down to 4 rough main points that come into the minds of buyers.
These are the 4 main things that need to get tossed around inside the mind of a buyer. All subcategories of buyer concerns like what type of school district does the area have, or taxes, that would fall into location, money, and other main categories. So not to make our buyers lemmings that walk around uttering these four mantras in zombie like fashion; all minor questions get placed into these four. Lets move on. So where is our furniture? You ask.
So now we have our buyer, ready for action, and really looking for what he, she, or they want in their dream home. Buyers will compromise these four main categories, not by leaps and bounds but enough for you to sell your home happily. The furniture connection to selling your home is a simple one – Value. Having expensive furniture does not mean, you can up the price on your home, since you will most likely take it with you, and the buyer knows that. The value I am talking about is what I call “Creative Value”.
Creative Value is a fundamental attraction to selling to a consumer/buyer. Why would someone pay an enormous amount of money for a movie prop, or Babe Ruths baseball card? – Created Value.
Technically you can say well it’s just a card, piece of clothing, plastic, metal, or whatever it is, just like money is made of something. No, it’s the value you can show people its worth, its imagined and is worth whatever someone will pay, right? Well, Yes. The aim to get a little more for your house is to show people the value, that atmosphere it has, whether it’s earthy, modern, homey – whatever. Create the value, by welcoming buyers into the world you make for them.
Furniture is just one step in the process of selling your home; commonly overlooked it is an integral part of “Created Value” that will lure buyers into something they can imagine, and be happy with. This is going to be a place that they rest, live, and dream in, your first priority to selling your home is showing them the world you create in your home. Your imagination can be inspiring and create a value all on its own with whatever decor you decide; it just might be the type of place someone would want to call home.